Doing business in Afghanistan

Although to many people Afghanistan is a country of unsettling news reports, over the last few years it has increasingly become a land of potential and opportunity for entrepreneurs. Stability has increased since the fall of the Taliban, partially thanks to the presence of Nato. Most of the population are focused on rebuilding a meaningful life for themselves and are working hard to achieve this. Foreign entrepreneurs who are well prepared can play an important role in this.

Recovering economy

For people wanting to do business in Afghanistan it is useful to realise that this country’s economy is slowly picking up pace after decades of instability. This means that there are definitely opportunities, but that things are often done differently to what people might expect in more Western markets. Being properly prepared is crucial, so here are some essential tips from us, based on our experience.

Tip 1: Analyse the market

Although Afghan consumers may not have access to everything we do, they still have an eye for quality and for the price that goes with it. It is not always easy to introduce a new product onto the market here. Properly analysing the market you wish to enter is therefore a must. The agricultural sector is one of the most promising sectors for foreign entrepreneurs.